Jolly Holiday Letters

2007 Toy Awards

Every year the Toy Industry Association presents Toy of the Year Awards1

  • Best Toy of the Year:
    WINNER: "T.M.X."™ Elmo from Fisher-Price
     
  • Infant/Preschool Toy of the Year: The best toy developed for infant and/or preschool children.
    WINNER: "T.M.X."™ Elmo from Fisher-Price
     
  • Girl Toy of the Year: The best toy developed specifically for girls of any age.
    WINNER: FurReal Friends Butterscotch Pony from Hasbro, Inc.
     
  • Boy Toy of the Year: The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.
    WINNERS:
    Pirates of the Caribbean: Dead Man's Chest Ultimate Black Pearl Pirate Ship Playset from Zizzle

    Spy Video Car from Wild Planet

     
  • Game of the Year: Including children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)
    WINNER: Cranium Zooreka from Cranium, Inc.
     
  • Outdoor Toy of the Year: The best toy designed for outdoor play.
    WINNER: Radio Flyer Folding Trike from Radio Flyer, Inc.
     
  • Educational Toy of the Year: The best toy that through play help children develop special skills and/or knowledge.
    WINNER: SmartGlobe 2.0 from Oregon Scientific
     
  • Activity Toy of the Year: The best toy that inspires creative play through various forms of activity.
    WINNER: Moon Sand™ from Spin Master Ltd.
     
  • Electronic Entertainment Toy of the Year: For toys created for children of any age that have a considerable electronic component involved. This includes "plug 'n play" and interactive videos.
    WINNER: Kid-Tough™ Digital Camera from Fisher-Price, Inc.
     
  • Most Innovative Toy of the Year: The best toy that combines the most unique blend of innovative technology and play value for children today.
    WINNER: FurReal Friends Butterscotch Pony from Hasbro, Inc.
     
  • Specialty Toy of the Year: The best toy primarily distributed through specialty retailers.
    WINNER: Webkinz from Ganz
     
  • Property of the Year: The licensor that had the greatest success spreading its brand or property throughout the industry while generating interest and excitement.
    WINNER: Pixar's Cars from Disney

Nominees for Best Girl Toy of the Year

Nominees for Best Boy Toy of the Year


1Toy Industry Association 2007 Winners

Parents with questions or concerns on the safety of their toys can go to www.toyinfo.org or call 888-88-4TOYS. The website features independent experts and industry insiders who show the quality assurance process, from toy design through distribution.